Come summer, it’s a wonder movie marketers can keep their jobs. After all, what is there to do? Show a few explosions, a pretty woman in peril, a dangerous situation with an unresolved rescue, someone falling through the air, and the work is done. Presto, movie marketing campaign. It’s a cinch.
I suppose the marketing departments need all those people when the fall season begins and serious movies are scheduled for release. That lasts through Christmas, when the New Year deluge of Oscar unworthy titles appear. Then spring brings more interesting fare as executives jockey to see how quickly receipts from a domestic release can top two hundred million.
Considering they only work eight months a year, how do marketing departments misrepresent your viewing experience so badly so often?